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A few months ago, I was reading the Harvard Business Review blog and came across a writer named Dorie Clark. Her article on personal narratives really stood out amongst the rest of the writers, so I reached out to her to see if she'd come and discuss creating our personal narratives. Here are some of the highlights from our chat:
  • Dorie's Early Career as a Campaign Spokesperson Dorie Clark
  • Lessons from Presidential Campaigns for Your Brand
  • Why All Marketers Must Become Journalists
  • Finding the Arc and Narrative in Your Personal Stories
  • Identifying the War Stories That You Tell Other People
  • What Dating Profiles Can Teach You about Personal Brand
  • The Ladder Strategy to Get Mainstream Media Attention
  • Storytelling Lessons from Making a Documentary Film
  • Creating Evergreen Content That Helps People 
  • A Look at Reinventing Your Personal Brand
  • The Importance of Having a Specific Goal with Your Efforts
  • An Interesting Discussion about Higher Education
  • What it Takes to Position a Book in a Crowded Market 
Tweetable Insights Include:
  • You want to write something so specific that only the right person comes to you
Dorie Clark is an HBR and Forbes contributor, marketing strategist, speaker, Duke Fuqua School of Business professor, and author of Reinventing You. You can follow her on twitter @dorieclark. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. 

Originally aired over 3 years ago.


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