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Derek Halpern is probably a name you are all familiar with. His blog Social Triggers has been widely successful within a few short months.  After our last interview, Derek decided to take the plunge into the world of podcasting. Here are some highlights from our chat:
  • Derek’s Motivation for Launching His Podcast 
  • How Derek Developed an Angle to Make His Podcast Unique
  • How He Made Social Triggers Stand Out in a Crowded Niche
  • Identifying a Problem that Needs to Be Solved
  • Why You Need to Figure out Your Secret Sauce
  • How to Start Implementing the Advice You Read
  • How Derek Drove Podcast Listeners to His Website
  • Why Video is a Vital Differentiation Strategy
  • How to Turn Your Existing Content into Video Posts
  • The Keys to Positioning Your Business or Product
Some resources and people mentioned in this episode include: Derek Halpern shows people how to turn traffic into leads and sales. And if you’re not getting traffic, he shows you how to get that too. Sign up for his newsletter by going to Social Triggers, and you won’t be disappointed. Keep an eye out for his first email… it’s pure gold. You can follow him on twitter @DerekHalpern. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired over 4 years ago.

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