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Adam Chaloeicheep has been responsible for helping major brands like Nike and Lululemon create the visual voice of their brand. In addition, he's the mastermind behind the recent rebranding of JennyBlake.me. In this experience, we get into deep discussion of what goes into creating the visual voice of your brand. Here are some of the highlights from our chat:
  • Blending Backgrounds in Architecture, Ad Agencies, and Branding Firms Adam Chaloeicheep
  • The Importance of Consistency in a Brand Presence
  • Creating an Experience that Generates Emotional Responses
  • Why You Must Come Before Your Visual Branding
  • How Making Your Work Soulless Destroys It
  • Why It's an Ideal Time to Start and Build Something
  • Balancing Professional and Artistic Integrity
  • The Role that Curiosity and Asking "Why?" Plays in Your Success 
  • Applying the Concept of a Visual Voice to Your Brand
  • Key Questions to Ask Yourself in the Process of Defining Your Brand
  • Filtering Feedback Down to Its Essence
  • An In-Depth Look into Jenny Blake's Rebranding Process
  • How to Recognize You've Reached a Point of Transition 
  • Why You Must Always Be Creating Things that Inspire You
  • How to Translate Your Visual Voice into Your Actual Voice

Resources Mentioned Include:

Tweetable Insights Include:

Adam Chaloeicheep is a brand catalyst to help companies bridge this gap by collaboratively creating a cohesive strategy, product design, and user experience. He has a love for functional fashion, intuitive design, photography and sustainability. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired about 3 years ago.

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