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Brigitte Lyons and I met for the first time in Portland at WDS. After lots of drinks, we became fast friends. We also went through Tara Gentile's mastermind together, where Brigitte shared lots of amazing gems about getting media attention for our personal brands. So when she emailed me, I knew it was a no-brainer to have her on the show. Here are some of the highlights from our chat:
  • Public Relations Lessons from the Political World Brigitte Lyons
  • Making Small Leaps in the Direction of Your Dream
  • Why You Have to Know Your End Game 
  • Incorporating Controversy While Adding Value
  • What We Can Learn from Penelope Trunk and James Altucher
  • Creating Hooks to Get Yourself in the Mainstream Media 
  • Challenging Yourself to Make Your Content More Interesting
  • Why Relationships Matter When You Want to Teach People
  • The Mistakes That People Make with Media Placements
  • Using a Mythology Framework to Extract Your Origin Story
  • Looking at the Places Where You've Numbed Out
  • How to Tie Your Products to Your Purpose
  • Why You Have to Be Totally Turned on By Your Work  
Tweetable Insights Include:
  • The only way ever to have progress is to question our assumptions (Click to Tweet)
  • Our stories are what make us unique. A story is like your fingerprint.  (Click to Tweet)
  • I really admire brands that are willing to go out there and make a statement (Click to Tweet)
  • If you're lacking emotion, your message isn't going to go anywhere (Click to Tweet)
Brigitte Lyons founded Unfettered Ink to help creative visionaries liberate their message without compromising their ideals. You can follow her on twitter @BrigitteLyons. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired about 4 years ago.

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