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Ryan Holiday is the most famous person you've never heard of. He's the mastermind behind some of the biggest names online. People like Tucker Max, Robert Greene, American Apparel, and Tim Ferris have all worked with Ryan. In this interview, you'll hear about how Ryan has leveraged blogs and social media to cause stories and content to spread like wildfire. I've also embedded the trailer to his book below as well. Here are some highlights from our chat:
  • How Ryan Ended Up As an Apprentice for Tucker Max
  • Finding an Influential Mentor for Your Blog or Business
  • The Power of Connecting with Somebody On the Rise
  • Why  Meeting People Face to Face Is Important
  • How Ryan's Word of Mouth Marketing Campaign Put Tucker Max on the New York Times Best Seller List
  • How to Leverage Internet Coverage to Get Offline Coverage
  • Why Many Blogs Want Your Story
  • A Look Into Ryan's Book Writing Process
  • How Ryan Wrote His Book in 3 Months
  • A Look Into One of the Most Interesting Marketing Plans Ever
  • Why You Must Have Some Sense of Accomplishment Every Single Day
  • The Factor that Separates the Most Successful People in the World from the Others
  • How Ryan Organically Grew His List to over 5,000 Subscribers
Ryan Holiday is the author of Trust Me, I'm Lying: Confessions of a Media Manipulator and a Forbes contributor. You can follow him on twitter @RyanHoliday. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired over 5 years ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.