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Originally published on May 7, 2010. Republished as a BlogcastFM Classic on January 12, 2012. If you haven’t heard the name Christian Lander, that might not be a surprise. But it’s highly likely you have heard of his hilarious and wildly popular blog Stuff White People Like. If you haven’t, do yourself a favor and read a few of his posts and I promise, you’ll be loving it. His posts receive upwards of 800 or more comments - so that should give you an idea of how well-known he is. Christian and I spent quite a bit of time talking about developing compelling content, which clearly he’s great at. Here are a few of the highlights from our chat:
  • The Importance of Enjoying the Subject You Are Writing About
  • How He Used Email and Sent His Blog to 25 Friends - And Let It Grow Naturally
  • Why You Should Never Say No to Any Interview Request
  • The Importance of Shedding Your Ego - No Matter How Famous of a Blogger You Are
  • The Importance of Experiencing Failed Blogs
  • Dealing with Negative Comments When You Become a Big Blog
  • Taking the Role of a Content Editor
  • How the Blog Led to Numerous speaking Opportunities, Book Deals, and Writing a Pilot for the FOX Television Network
  • The Importance of Developing a Concept/Theme - and executing it
Christian Lander is the Author of Stuff White People Like. You can follow him on Twitter at @clander. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.   

Originally aired over 5 years ago.

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