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Republished as part of our BlogcastFM 2010 Rewind and as a BlogcastFM Classic on December 21, 2011. To say that The Art of Manliness is a successful  blog would be putting it lightly.  In two years, Brett McKay has turned his blog into one of the most popular blogs in the blogosphere.  In this hourlong conversation with Brett, I had him walk me through all the things that have led him to where he's at today. I'm confident you guys are going to love this interview. Here are just a few of the highlights:
  • How Cutting His Teeth on One Blog Led to the Runaway Success of The Art of Manliness
  • How He Grew His First Personal Blog to Roughly 1,000 Subscribers
  • How He Grew The Art of Manliness to 75,000 Subscribers and 2.6 Million Page Views a Month in Two Years
  • The Earliest Connections He Made with Bloggers Who Were Just Starting Out (You’ve Heard of Every Single One of These People)
  • Achieving the Same Goals it Took One Year to Hit in Two Months with a Second Blog
  • The Importance of Consistent Branding and Messaging
  • The Keys that Have Differentiated The Art of Manliness from Men’s Magazines
  • The Brainstorming Process Behind the Launch of The Art of Manliness
  • The Limited ROI of Commenting
  • Why You’ve Been Underestimating Friends and Family
  • How the Volume of Traffic Enables a Primarily Ad Supported Blog
  • The Art of Manliness Book Deal Process
  • Using an Online Forum to Create Community Around Your Blog
Founded in January 2008, The Art of Manliness is a blog focused on reviving the lost art of manliness. With over 2 million monthly page views, The Art of Manliness represents a new kind of magazine for men, one that focuses on helping men become better citizens, fathers, husbands, friends, and simply all around better men. Husband and wife team, Brett and Kate McKay head up the blog. They live in Tulsa, Oklahoma. You can follow them on twitter @artofmanliness This BlogcastFM Interview has a corresponding worksheet and mind map in BlogcastFM Premium. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired almost 5 years ago.

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