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Hopefully you guys are enjoying BlogcastFM Backstage. We're trying to  provide you guys with as many actionable ideas as possible in these conversations.  In this week's episode, we get into a discussion about the language of your business. Here are some highlights:
  • Why Greg Doesn't Follow ANY Best Practices in His Work BlogcastFM Backstage
  • Knowing When to Incorporate Feedback - And When to Avoid It
  • A Quick Recap of Where We're at with The Instigator Experience
  • A Simple URL Hack for Your Personal Brand
  • The Gmail Update That Could Be Hurting Your Email Marketing
  • Speaking to Your Customers in Their Own Language
  • Why You Must Eliminate Jargon and Inside Baseball from Your Copy
  • The Importance of Doing a Thorough Audit of Your Own Material
  • Tapping into the Reptilian Brain and How Customers Feel
  • Building Credibility Through Vulnerability 
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Originally aired over 3 years ago.


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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.