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In this episode we dig into affiliate program management, and what goes on behind the scenes before the BlogWorld Conference opens for registrations. Wade Tonkin of GTO Management was gracious enough to take some time out of his day and share some killer tips and strategies that bloggers can use today to launch their own products and recruit affiliates. You'll also get a behind the scenes peek (listen? heh) at what goes on to put together the affiliate program and promotions for BlogWorld Conference (October 14-16 2010).  You may want to take some notes or listen to this interview a couple times, it is densely packed with actionable information.  Some topics Wade talked about include:
  • Strategies they use to get affiliates on board and promoting an event
  • A specific circumstance that causes tweets to fly "Fast and Furious" - and results in a spike in BlogWorld registrations
  • How bloggers can earn affiliate commissions by offering something extra (BlogWorld Affiliate Program)
  • Breaking down the promotion process for a launch
  • Why bloggers promote BlogWorld - and it's not always about the money
  • How to market your product and recruit affiliates
  • The biggest affiliate marketing mistake bloggers make when launching products
  • Strategies for helping affiliates get the most out of your promotion - so they're happy to keep working with you
Wade Tonkin is a Partner ad Outsourced Program Manager at GTO Management.   Follow him on Twitter @affile8warrior Want to promote BlogWorld on your blog?  They're ramping up to open registrations very soon, so if you'll be talking about it anyway, make sure you sign up for their affiliate program here - BlogWorld Affiliate Program

Originally aired over 7 years ago.

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