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A year ago, Ben Krueger was stuck in a dead end job, when he decided to take a leap of faith and move to the Philippines where he did some internet marketing for a resort. His work got my attention because he's played a supporting role in the success of the TropicalMBA podcast. Here are some highlights from our chat:
  • Why You Must Solve a Painful Problem Ben Krueger
  • Ben's Failure to Offer a Service for Free
  • Developing an Experiment Process for Your Business
  • The Failure of Ben's Membership Site
  • How to Move on from Failed Projects or Products
  • Why You Must Talk to Your Community and Listen
  • How Ben Refined His Service to Be Incredibly Valuable
  • Why You Need to be Customer-Focused Instead of Product-Focused
  • The Reason Everybody Should NOT Start a Podcast
  • Why Podcasting is About Being Entertaining, Not Just Informative
  • The Common Threads of Wildly Successful Podcasts
  • Killer Tactics for How to Engage a Podcast Audience
  • Ending Your Podcast with a Killer Call to Action
  • The Importance of Asking for Listener Feedback
  • Why You Must Be Willing to Fail and Learn
Tweetable Insights Include:
  • Make sure you find a market that's willing to pull out a credit card (Click to Tweet)
  • Anybody's first venture is going to be rocky at  best. (Click to Tweet)
Ben Krueger is an adventurer, entrepreneur, content producer, and service provider for podcasters everywhere! You can follow him on twitter @authorityengin. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. 

Originally aired about 4 years ago.

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