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If you’ve been a longtime listener of our show, then you might actually know Andy from his previous interview on BlogcastFM.  He’s made some major changes in his business since the last time he was a guest here on our show. In this interview he walked me through the evolution he's experienced. Here are some highlights:
  • Why Andy Started a Second Blog and Returned to His Original One
  • When It Might Make Sense to Start a Second Site
  • How Clarifying Your Message Will Attract the Right Audience
  • A Simple Way to Conduct Experiments Without Hurting Your Core Brand
  • The Relationship Between Investing in Your Business and Its Success
  • The Importance of Connecting with the Silent Majority
Some takeaway action tips from this episode include:
  1. Spend some time this week defining your core message.
  2. Email people who have products and/or courses you have taken - and offer that product to your audience by splitting the commission 50-50 with anybody who buys it.
  3. Figure out who the one person whom you could help the most would be.
  4. Split test your email subject headlines for a week.
  5. Take 5-7 of your old posts and set them up as your autoresponder request.
  6. Add a question to the first email people on your list receive from you.
Some links and resources shared during this episode include: Andy Fogarty is on a mission to transform good men into superior men and good dads into six-figure fathers. He believes superior men enjoy lives of endless wealth, love, respect, and more. You can follow him on twitter @andyfogarty If you liked this article, would you share it with your friends? Just click here to post it to Twitter.
One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes. 

Originally aired over 5 years ago.

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