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Most of you probably remember our former guest and expat life coach John Falchetto (Why You Should Build Relationships with Competitors: Relationship Marketing with John Falchetto and John Falchetto Talks About Building Your Writing Muscle, Connecting with People, and the Life of an Expat).  His wife Ameena reached out to me and told me a little bit about what she was up to, and I thought she’d be a fantastic guest for the show. Here are some of the highlights from our chat:
  • A Critical Mistake About Contracts that Can Really Hurt Your Business 
  •  The Emotional Roller Coaster Ride of Entrepreneurship
  • Why You Want an Audience Who Either Loves You or Hates You
  • The Importance of Getting Specific About Your Target Audience
  • How Ameena Uses Facebook to Understand Her Brand
  • Using a Brand Visualization to Understand Your Brand and Develop a Strategy
  • Why You Should Constantly Be Evaluating the Progress of Your Business and Experiment
  • A Surprising Secret Behind How Much Time Really Successful People Spend on Social Media
  • Determining Whether You Want to be a Product Based Business or a Service Business
Ameena Falchetto is a straight up, brutally honest marketer who is telling it like it is. She's changing the world one brand identity visualisation at a time. You can follow her on twitter @AmeenaFalchetto. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.
One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes. 

Originally aired over 5 years ago.

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