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I caught Allan on his recent guest post at Problogger where he wrote about a concept that I learned about in business school. I knew the guy was quite business savvy after reading that so I asked him to spill everything he knew here on BlogcastFM. I think this interview makes a great wrap-up to this week’s interviews which unintentionally ended up being a series on running your blog like a business:
  • Multiple Key Mistakes that Allan Made on his First Blog
  • The Importance of Design and First Impressions
  • Why You Shouldn’t Chase Fads For Your Blogging Growth
  • The Importance of Focusing on One Strategy
  • How to Create a Long Term Vision for your Blog
  • The Importance of Targeted Traffic
  • Why You Should be Strategic about Guest Posting
  • Multiple Suggestions for Monetization
Allan Ward runs a financial planning business in Adelaide, South Australia and also works as a business coach. He blogs at Blogger Business Plan where he helps bloggers implement offline business strategies (like the Ansoff matrix) into their online businesses. You can also follow him on Twitter

Originally aired about 6 years ago.

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