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Anytime a longtime listener becomes a guest on the show, it makes me feel like celebrating. Abby Kerr has been a BlogcastFM listener since the day we launched the site.  But she hasn't just been a listener. She's been busy making waves - and implementing the ideas and advice of our guests to build a thriving business. Here are just a few highlights from our chat:
  • Lessons from the Brick and Mortar World that Apply to the Online World
  • The Evolution of Blogging over the Last Two Years
  • Why Your Blog Needs to Focus on the User Experience
  • Why You Need to Understand the Lifestyle of Your Readers/Clients to Create Content
  • The Importance of Identifying Your Right People and How to Do It
  • Creating Personas Around Your Readers
Abby Kerr is a brand editor who is a natural born, market-tested tastemaker - an arbiter of what works and why. She helps entrepreneurs up their addictability factor and rule their realm with her business. Abby is a fiction writer, Bravo watcher, and is elatedly working from home and cafés. You can follow her on twitter @abbykerr.

Originally aired over 5 years ago.


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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.