Unmistakable:
Why Only Is Better Than Best

STOP TRYING TO BEAT EVERYONE ELSE. TRUE SUCCESS IS CREATING WORK THAT NO ONE ELSE CAN REPLICATE. DON'T AIM TO BE THE BEST—AIM TO BE THE ONLY

I was on the corporate hamster wheel. Seven years ago I had just gotten my MBA and hoped to do creative and meaningful work. But the soulless corporate jobs I found myself stuck in wanted people who would conform to the rules. Tired of struggling to keep my head above water, I decided ride the waves, abandoning climbing the corporate ladder in order to pursue my dream of learning to surf. 

This definitely was not a "smart" career move. But chasing waves inspired me and gave me the courage to chase a dream on land: Starting the Unmistakable Creative Podcast. Interviewing more than 500 wildly creative people over the next six years gave me the ultimate education: I learned how guests like Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek and Danielle Laporte have blazed their own trails and rejected the pressure to do conventional work. 

These interviewees weren't just brave and inspiring, they were unmistakable. They knew that try be the best leaves you chained to others definitions of success. Unmistakable work, on other hand could have been created by only one person, so competition is irrelevant. Think about Banksy's art or Tim Burton's films -unmistakable work needs no signature. 

I wrote this book in order to help you strip away conventional expectations and create your most meaningful, joyful and unique work. Whether you're a business owner, artist or someone who wants to leave your mark on the world, I hope the stories in Unmistakable: Why Only is Better Than Best will inspire you to create your own path.

What People Are Saying About Unmistakble

If you're interested in short-term fame and fleeting status, you're better off with reality TV and the latest social network. But if you want to change the world, this book will inspire, encourage and equip you. The stories are powerful and the advice is rock solid.
Chris Guillebeau,
New York Times Best Selling Author of Born for This and The $100 Startup
Srinivas has written an engaging, inspiring, passion-filled permission slip for you to speak and live your truth. Which is the only true currency we have in this fast-moving, competitive world.
Pamela Slim
author of Body of Work and Escape from Cubicle Nation
This book is a wonderfully concise collection of insights from edgy thought leaders mixed with Rao’s own personal narrative. His struggles, his breakthroughs and his relationship with surfing as a sanctuary and a metaphor for inspiration will inspire you in turn to tap into your own unmistakable work. Unmistakable is soulful, poetic, and revolutionary.
Erik Wahl
Graffiti artist, keynote speaker, and author of Unthink

I’m Srini Rao. After finishing economics degree from the University of California at Berkeley and an MBA from Pepperdine University, I found the traditional corporate path to be far too limiting. So, I decided to follow my inner compass and start what would eventually become The Unmistakable Creative.

As a result of my work at the Unmistakable Creative, I’ve self published a WSJ best-selling book, spoken at several live events, and co-produced an animated series that aired on a Youtube channel with over 1.5 million subscribers.

I recently jumped on the other side of the mic and was interviewed about the book by my good friend, Matt Monroe.

© 2017 Unmistakable Creative Podcast