Embrace Creativity and Ignite Joy

An Audience of One: Reclaiming Creativity for Its Own Sake 1

To believe that our creative efforts are in vain when they are void of attention, accolades and praise is to deny ourselves a joy that is accessible to us anytime we have a creative impulse and choose not to act on it. Think of all the art that is yet to be made because someone denied their creative impulses with false narratives and harsh self judgements. But when we do choose to listen to those creative impulses, we plant the seeds for a body of work, and begin to weave the golden thread that shapes the creative narrative of our lives. 

Creating for your own pleasure–whether you’re writing a novel, composing songs, or painting a landscape–can seem pointless. It’s tempting to focus on pursuing money and fame, rather than the process itself. By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.


The best advice is the advice we tend to overlook. Srini’s heed to ‘make yourself happy first’ is deceptively simple, but spot on. Ignore this call, or this book at your peril.
James Victore, author of Feck Perfuction

A practical guide for discovering—or rediscovering—your own creativity. 

Adam Grant New York Times bestselling author of Originals, Give AND Take, and Option B with Sheryl Sandberg

In An Audience of One, Srinivas Rao makes a powerful and poignant point: by honing in on the work that serves you, it will, in turn, serve the world. Through intimate conversations with masterful creatives and insights into his own practice, he guides the reader into creative shape and invites them to create a body of work that makes life worth living for.  
Amber Rae, author of Choose Wonder Over Worry   
“Srini argues that the true craftsperson strives to produce their best work, and not simply please the crowd. A crucial message for any creative professional looking to produce something great.” –
Cal Newport, author of Deep Work
What is art for? Is it for the audience or for the creator? I read this book one day while sitting in my office, feeling unmotivated to make anything. All my bills were paid, all my deadlines were met, and I felt empty. This book pulled me out of my funk and reminded me of one truth: it is better to do important work than to strive to succeed. I hope this fine book helps you realize the same.”
Jeff Goins, best-selling author of Real Artists Don’t Starve
“Creativity is the new college degree, and this book is its syllabus. A brilliant treatise on learning how to trust yourself creatively.”
Ash Ambirge, The Middle Finger Project


Package One


  • Buy 1 Book and Receive:
  • The Keys to Establishing a Productive Environment: Cheatsheet
  • The Keys to Establishing a Productive Environment: Cheatsheet
  • Creativity Focus Book: Unmistakable Creative guests  advice on kickstarting careers, productivity and avoiding distractions
  • Productivity Playlist: My best tunes for getting work done
  • Audience of One Playlist :Curated list of Unmistakable Interviews with podcast guests who appear in the book
  • 12 Rules For Creativity Poster 
An Audience of One: Reclaiming Creativity for Its Own Sake 2

Package Two


  • Buy 5 Books and Receive:
  • Bonuses from Package One AND...
  • 12 Rules of Creativity Poster 
    (18x24 Print)
  • Episode Shoutout on Unmistakable Creative: Your company, brand or creative project will be mentioned in an episode of the podcast
  • Exclusive Webinar: A 30 minute webinar about the concepts in the book, followed by Q&A

Package Three


  • Buy 25 Books and Receive:
  • Bonuses from Package  One+Two And...
  • Unmistakable Creative Minisode: We'll highlight your company, brand or creative project in a 5-8 minute interview on the podcast
  • 60 Minute Consulting Call: Video conference/Skype call in which we'll personalize your system for increasing your creative output
An Audience of One: Reclaiming Creativity for Its Own Sake 3

About The Author

I’m the host and founder of the Unmistakable Creative Podcast, and the author of Unmistakable: Why Only is Better Than Best and An Audience of One: Reclaiming Creativity for It’s Own Sake. Our listeners say if “If TEDTalks Met Oprah, you’d have the Unmistakable Creative.

My work has been featured in Forbes, Inc, Business Insider, and the NYTimes. When  I’m not writing or interviewing, you’ll find me either in the ocean chasing waves, or on top of a mountain with a snowboard strapped to my feet.