Srini Rao is the host and founder of The Unmistakable Creative podcast, where he's conducted over 600 interviews with thought leaders and people from all walks of life. This has given him an incredibly distinctive view into branding, storytelling, and marketing. Srini has also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable; created, planned, and executed a 60-person conference called the Instigator Experience; and is publishing the forthcoming Unmistakable book with Penguin Portfolio. Somewhere along the way his compass led him in the direction of an economics degree from the University of California at Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is his superpower. And in his spare time he's usually chasing waves.


Derek Wyatt is the Chief Growth Instigator at Unmistakable Media. He first learned about the word “marketing” at the age of 15. Since then he's competed twice at the national level of DECA in High School, graduated from Portland State University with (an appropriately titled) B.S. in Marketing, and has read nearly every relevant marketing book he could get his hands on. He doesn't just possess a bunch of theories from books, he's also implemented his strategies to help grow local businesses as well as international brands. As a content marketer, Derek believes niche and differentiation are two keys to being Unmistakable. Want to talk marketing? Follow Derek on Twitter.

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