I’m Srini Rao. I’m the host and founder of The Unmistakable Creative podcast where I’ve conducted over 600 interviews with thought leaders and people from all walks of life. This has given me an incredibly distinctive view into branding, storytelling, and marketing. I’ve also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable; created,planned, and executed a 60-person conference called the Instigator Experience;and am publishing the forthcoming Unmistakable book with Penguin Portfolio. Somewhere along the way my compass led me in the direction of an economics degree from the University of California at Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is my superpower. And in my spare time I’m usually chasing waves.


I’m Brian Koehn. I am the Chief Executive Instigator at Unmistakable Media. I have a passion for helping businesses, individuals, and teams express their true selves in the market. I have a multi faceted background having sold my first company by age 19, earned my pilots license at age 21, consulted successful startups in branding and strategy, worked in IT at Hewlett Packard, and in learning and development at Sony Playstation.

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