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Our Team

I’m Srini Rao. I’m the host and founder of The Unmistakable Creative podcast where I’ve conducted over 600 interviews with thought leaders and people from all walks of life. This has given me an incredibly distinctive view into branding, storytelling, and marketing. I’ve also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable; created,planned, and executed a 60-person conference called the Instigator Experience;and am publishing the forthcoming Unmistakable book with Penguin Portfolio. Somewhere along the way my compass led me in the direction of an economics degree from the University of California at Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is my superpower. And in my spare time I’m usually chasing waves.

Author of "Unmistakable: Why Only Is Better Than Best"

I’m Brian Koehn. I am the Chief Executive Instigator at Unmistakable Media. I have a passion for helping businesses, individuals, and teams express their true selves in the market. I have a multi faceted background having sold my first company by age 19, earned my pilots license at age 21, consulted successful startups in branding and strategy, worked in IT at Hewlett Packard, and in learning and development at Sony Playstation.

I’m Derek Wyatt. I’m the Chief Growth Instigator at Unmistakable Media. I first learned about the word “marketing” at the age of 15. Since then I competed twice at the national level of DECA in High School, graduated from Portland State University with (an appropriately titled) B.S. in Marketing, and I've read nearly every relevant marketing book I could get my hands on. I don’t just possess a bunch of theories from books, I’ve also implemented my strategies to help grow local businesses as well as international brands. As a content marketer I believe niche and differentiation are two keys to being Unmistakable. Let's talk marketing... follow me on Twitter - @derekWwyatt

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