Budding entrepreneurs, artists, and creatives spend a lot of time trying to find the right product for the market: an app that people will use, or a book that people will want to read. But they don’t spend nearly as much time thinking about whether THEY are the right person to build the app they want to build or write the book they want to write.

Just like building a startup, one of the hardest but most important things about building an audience is managing your psychology. You need to understand the personal characteristics of a commercially successful artist.

Folllow your passion sounds like good advice. But there are many hidden dangers to following your passion that people overlook.