Outliers are bad role models for most of us. But we use them as our role models because their stories are the ones we read, read, and watch. And that causes to set unrealistic goals that we don’t accomplish.

Mitch talks about likability, its correlation between popularity and happiness by sharing secrets to boosting your likability through things like understanding what makes people tick; developing empathy for others; making people feel good about themselves; using humor in moderation, and many more ways!

It’s hard to know what you’re doing when you start a business. There are so many unknowns and you can’t predict the future. You learn as you go, but there are some things I would do differently if I started my business today. Learn some of my biggest mistakes and you’ll be more likely to avoid them.