We live in such a hyper-connected society today flooded with so much talent and so much noise. Talent alone won't cut it. Whether you’re an artist, musician, writer or creator of sorts, to stand out in the world you must be unmistakable.

It's the only option.

To create unmistakable work, you must take risks. You must cross lines, personal and professional. You must go to the point of a no return. On my 34th birthday, I asked myself a question. "If this had been the last year of my life, would I have been ok with how I'd lived?" When my answer was a resounding NO, I knew that something had to change.

So I started to write in a way that was more honest, more transparent and more vulnerable than I ever had. I committed career suicide, one Facebook status update at a time. And in that process I found my voice. This collection of essays is about that journey. I hope it inspires you to find that unmistakable artist in yourself."

Unmistakable book cover

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We've entered a fierce battle for attention. You won't be the next Tim Ferriss, Seth Godin or Chris Brogan. The only way you've got a shot at winning this war for attention is to give all yours to the few that matter. The most important people in the world are the ones who show up for you. Take such good care of them that they have no choice, but to recruit a small army.

This book isn't about how to get more traffic or increase the number of subscribers to your blog. Those things are potential byproducts , but not the goal. The goal is to treasure and nurture the attention you already have.

Small army strategy

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One day, I came back from surfing, fired up my journaling software and started a writing session. I had no idea where my thoughts would lead. In fact they didn't lead anywhere for the first 10 minutes. An hour later I was staring at the 15 principles for living a creative life.

After sharing these principles on Facebook, one of the commenters suggested turning them into a poster. So I teamed up the with illustrator Sarah Steenland and the Principles of Creativity Poster was born.

Hang it in your office, bathroom (yes one of our friends suggested this), your studio, or any other place where you need a dose of inspiration.

Please allow 3-5 weeks for delivery.

Creativity principles

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