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How to Leverage SlideShare for Massive Exposure

Over the last year, one of the things we've been working really hard to do is diversify the guests that we bring to our listeners here on BlogcastFM. So we thought it would be interesting to start interviewing people who are doing social media work for some really big brands. Given that our very own David Crandall has become the Picasso of PowerPoint with his work on SlideShare, we thought a perfect place to start this process would be with Kit Seeborg, the community manager for SlideShare. She gave us some amazing insights not only into SlideShare, but the amount of untapped opportunity available to bloggers.  (*We had some recording issues because I was screwing around with a new mic, so my voice sounds a bit funny). Here are some of the highlights from our chat:
  • How to Make a Relationship Evolve Beyond Sharing Someone's Content 
  • What It Takes to Build Relationships with High Visibility and a High Profile
  • The Power of Generosity in Building Relationships
  • Why You Should Go to Events That Have 300 People or Less
  • The Advantage of Creating Your Own Local Events
  • Tactical Ideas for Standing Out in the Eyes of Influential People
  • The Evolution of Social Media Over the Last 6 Years
  •  What Set SlideShare Apart from the Other Document Sharing Sites
  • How A Guest Post on the Slideshare Blog resulted in exposure to 12 million People
  • Why the Presentation of the Day Can Be a Career Changer 
  • David's Incredible Stories of Presentations that Get 50,000 Views
  • Why You  Should Consider Writing Guest Posts for Company Blogs
  • How Wildly Successful Entrepreneurs Think and Act
Kit Seeborg is a digital strategist, SlideShare community content manager, BumperTunes founder, WebVisions organizer, sustainability advocate, musician, and is always a mom. You can follow her on twitter @zsazsa. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

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