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How to Create a Flagship Product for Your Brand with Matt Frazier

Matt Frazier turned his passion for running and vegetarianism into a wildly popular blog called No Meat Athlete.  Today the site has over 20,000 subscribers and his first book  No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self just came out in October 2013. Here are some highlights from our chat:

  • How Matt Leveraged His Background in Applied Math 
  • Habit Change, Discipline, and Self-Management
  • Why Starting Small Is Really Important When You Want Change
  • Building a Community Through a Service Attitude
  • The Seeds for the Idea of No Meat Athlete
  • Why a Flagship Product Can Transform Your Business
  • The Power of Combining Your Interests to Create Intrigue
  • How Being Too Knowledgeable Can Make You Blind
  • Why Your Product Needs to Deliver a Tangible Result
  • Some Counterintuitive Insights into a Product Launch
  • The Power of Breaking Things Up into Pieces 
  • Why an Ethical Bribe Didn't Quite Work for Matt
  • A Tactical Exercise for Blending Your Common Interests
  • Inside the Book Marketing Plan for No Meat Athlete

Matt Frazier is an ultrarunner, a vegan, a blogger, an author, and a dad. He jokes that he's way cooler on the internet. You can follow him on twitter @NoMeatAthlete. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.


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