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Guy Kawasaki on Writing, Publishing and Entrepreneurship

If you're connected to the online world at all, then you've probably heard of Guy Kawasaki.  He's worked with Steve Jobs at Apple, and been a wildly successful investor, entrepreneur, and speaker. So naturally, we were thrilled when he agreed to make an appearance on BlogcastFM.  If you haven't heard of him he has over a million followers on twitter and my non-blogger friends went nuts when I posted a picture of me and him at New Media Expo. Here are some highlights from our chat:
  • Why Selling is a Skill that Everybody Should Develop Guy Kawasaki
  • The Reason You Can't Predict How Things Are Going to Turn Out
  • The Power of Falling in Love with the Work You Do
  • The Role of Serendipity in Guy Kawasaki's Success
  • A Writing Process that Guy Uses to Take His Books from Inception to Launch
  • Why Guy Sent Out Close to 1,000 Copies of His Book to Total Strangers
  • What Led to over 50 5-Star Reviews on the First Day of Book Launch
  • The Role that Artisan Publishing Will Play in Our Future
  • Why the Value of a Traditional Publisher is Declining
  • Lessons from Working with Steve Jobs that Guy Has Applied to His Life/Career
  • How to Become an Investor/Advisor without Having a Huge Amount of Cash
  • An Inside Look at the Advantages that Google+ Has Over Facebook
Tweetable Insights Include:
  • In life you're either selling something or making something (Click to Tweet)
  • The day you start writing the book is the day you start building your marketing platform (Click to Tweet)
  • The stigma of self publishing is going to go away largely because it is an artisinal craft (Click to Tweet)
  • If you give people huge challenges, that cause huge results (Click to Tweet_
  • Some investors say they invest in a team. I invest in a product (Click to Tweet)
  • *There is no magic answer. The closest thing to a magic answer is to work your ass off (Click to Tweet)
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.  You can follow him on twitter @guykawasaki. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

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