Content Strategy for Technology Startups with Greg Ciotti
I was impressed with the work of Greg Ciotti the very first time I came across it. One of my favorite things about his content is that it’s always packed with actionable insights. So I was happy to have him back as a repeat guest. In this interview, we talked all about his transition from freelancer to full-time employee.
Here are some highlights from our most recent chat:
Why Greg Decided to Join a Startup as a Full-Time Employee
How a Freelance Gig Turned into a Role as a Content Strategist
The Importance of Letting Your Network Know That You’re Looking for Work
Developing a Value Proposition For Your Offerings
Why Being Very Specific Allows You to Charge Premium Prices
Building a Bridge Between a Product and Your Content Creation Abilities
How to Create Content - Even if You’re Not an Expert in Something
A Tactical Look at How to Create a Content Strategy for a Startup On the Fly
The Power of Guest Posting on Corporate Blogs
Why You Have to Measure the Right Metrics for a Company
Distinguishing Between White Bread and Wheat Bread Content
The Keys to Creating High Value Content
Incorporating a Confirmation Bias and Downloadable Resources
Why You Should Choose Opportunities Based on Where They Could Ultimately Lead
If you need to pay somebody well in order to get to the next level, do it (Click to Tweet)
You always want to be on the lookout for the opportunity to take yourself to the next level (Click to Tweet)
Greg Ciotti is Founder of Sparring Mind, marketing guy at Help Scout, and is still dropping science like a kid from Catholic school. You can follow him on twitter @GregoryCiotti.
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