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Content Strategy for Technology Startups with Greg Ciotti

I was impressed with the work of Greg Ciotti the very first time I came across it. One of my favorite things about his content is that it’s always packed with actionable insights. So I was happy to have him back as a repeat guest. In this interview, we talked all about his transition from freelancer to full-time employee. Here are some highlights from our most recent chat:
  • Why Greg Decided to Join a Startup as a Full-Time Employee 
  • How a Freelance Gig Turned into a Role as a Content Strategist
  • The Importance of Letting Your Network Know That You’re Looking for Work
  • Developing a Value Proposition For Your Offerings
  • Why Being Very Specific Allows You to Charge Premium Prices
  • Building a Bridge Between a Product and Your Content Creation Abilities
  • How to Create Content - Even if You’re Not an Expert in Something
  • A Tactical Look at How to Create a Content Strategy for a Startup On the Fly
  • The Power of Guest Posting on Corporate Blogs
  • Why You Have to Measure the Right Metrics for a Company
  • Distinguishing Between White Bread and Wheat Bread Content
  • The Keys to Creating High Value Content
  • Incorporating a Confirmation Bias and Downloadable Resources
  • Why You Should Choose Opportunities Based on Where They Could Ultimately Lead
  • Why Accountability Is Critical to Your Success
Tweetable Insights Include:
  • Pick an ideal audience and go after them exclusively (Click to Tweet)
  • If you need to pay somebody well in order to get to the next level, do it (Click to Tweet)
  • You always want to be on the lookout for the opportunity to take yourself to the next level (Click to Tweet)
Greg Ciotti is Founder of Sparring Mind, marketing guy at Help Scout, and is still dropping science like a kid from Catholic school. You can follow him on twitter @GregoryCiotti. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

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